CLIENT AREA

Scope of Work | Service Kits (1–16)

All work is delivered through predefined Service Kits. Each request must clearly fit within one Kit; otherwise it may be reclassified. Unless under Tech Team™, tasks are delivered consecutively. Tech Team™ may execute multiple concurrent tasks, including expanded use of Kit 16. All services are limited to the WordPress ecosystem.

WordPress-only Predefined Kits Queued by default Tech Team™ can run parallel
Kit Scope / Purpose We DO (Included) We DO NOT (Excluded) Delivery Notes
KIT 01 Website Fixes & Issue Resolution
Break/Fix Error repair Plugin conflicts Theme conflicts CSS fixes Woo errors Update recovery DB repair (WP)
Targeted fault-finding and repair to restore stability and core functionality inside WordPress.
  • Fix WordPress errors (front-end and wp-admin)
  • Resolve plugin conflicts and compatibility issues
  • Repair theme conflicts and broken templates/layouts
  • Correct CSS issues and responsive layout breakages
  • Resolve WooCommerce errors and checkout malfunctions (standard flows)
  • Repair database corruption (WordPress-native tables only)
  • Restore functionality after updates (core/theme/plugins)
  • Basic security hygiene fixes (e.g. remove obvious malicious admin users, update vulnerable plugins) within WordPress scope
  • Non-WordPress platforms or headless rebuilds
  • Server/infrastructure engineering (beyond hosting agreement scope)
  • Building custom SaaS applications
  • Full site rebuilds “from scratch” as a single request
 Best for discrete incidents. Larger rebuilds or deep custom logic may be split or reclassified (often Kit 16).
KIT 02 Content Updates & Page Management
Page edits Copy rewrite Media swaps Blog uploads Menus Formatting CTAs On-page structure
Content edits and page-level management using existing site structures and theme layouts.
  • Edit and rewrite website copy (tone, clarity, structure)
  • Replace images, update galleries, optimise uploads
  • Upload and format blogs/articles
  • Create new pages using existing theme/layout components
  • Reformat content for readability and conversion (within existing design system)
  • Update menus, navigation, internal links
  • Copywriting support and structure advice (headings, CTAs, page hierarchy)
  • Basic accessibility tidy-ups for content (e.g. headings order, alt text where provided)
  • Legal drafting or regulated compliance certification
  • Multi-site content strategies as a single task
  • Full IA/UX re-architecture as a single request
 Perfect for ongoing updates. Large content programmes should be sequenced by page group or priority.
KIT 03 Design Tweaks & Graphic Designs
UI polish Banners Icons HTML emails Social graphics Graphic design Print design Brand tweaks Layout visuals
HTML Email Design and digital/graphic asset production delivered as clearly defined singular outputs.
  • Logo refinements and brand touch-ups
  • Website graphics (banners, icons, section visuals)
  • Social media graphics and static ad creatives
  • Brochures, flyers, posters, business cards (print-ready artwork)
  • Hero banners and on-site visual components
  • HTML Email designs, promo emails, newsletters, Email content creation
  • Layout visual improvements (spacing, hierarchy, component styling)
  • Exporting assets in web/print formats (where appropriate)
  • Video production, animation/motion graphics
  • 3D modelling
  • Full brand guideline manuals as a single request
  • Unlimited/indefinite revision loops
 For large creative programmes, split by deliverable type and priority so tasks remain clear and trackable.
KIT 04 Front-End Performance Optimisation
Core Web Vitals Caching Image optimise Asset tuning Font loading Builder cleanup UX speed Front-end fixes
Improve perceived and measured front-end speed within WordPress constraints.
  • Improve Core Web Vitals through front-end tuning
  • Configure caching and performance plugins (supported stack)
  • Optimise images (compression, sizing, lazy-load settings)
  • Minify/defer assets via WordPress-friendly methods
  • Reduce heavy modules by replacing with lighter equivalents (where feasible)
  • Font optimisation (loading strategy, subsets) within theme capabilities
  • Basic third-party script hygiene (where possible without breaking functionality)
  • Performance-focused layout tweaks that reduce page weight
  • Server infrastructure engineering (outside hosting agreement)
  • Guaranteed performance scores in all environments
  • Rewriting sites into bespoke front-end frameworks
 Delivered incrementally; results depend on hosting, third-party scripts, and theme/page builder constraints.
KIT 05 WooCommerce Catalogue Management
Products Categories Attributes Variations Pricing Stock Bulk CSV Templates
Product catalogue setup and maintenance inside WooCommerce.
  • Add/edit products, descriptions, images, pricing
  • Configure categories, tags, attributes, variations
  • Manage stock settings, SKUs, and core inventory fields
  • Set up basic product templates/blocks (within theme)
  • Bulk updates via CSV import/export (where supported)
  • Product visibility, sorting, and basic merchandising
  • Simple product grouping/bundling using standard tools/plugins
  • Basic product SEO hygiene (titles, descriptions, key fields)
  • Enterprise PIM/ERP architecture or custom inventory systems
  • Non-WordPress ecommerce platforms
  • Complex multi-warehouse logistics engineering
 For large catalogues, work is best sequenced by category, product batch size, or priority range.
KIT 06 WooCommerce Checkout & Order Flow
Gateways Stripe/PayPal Shipping Tax rules Checkout UI Order emails Troubleshooting Flow tuning
Checkout configuration, payments, shipping/tax rules, and order-flow tuning within WooCommerce.
  • Configure payment gateways (Stripe, PayPal, Klarna etc.)
  • Standard API key setup for supported gateways
  • Style checkout pages within theme/page builder constraints
  • Troubleshoot checkout errors and payment failures
  • Configure shipping zones, methods, and rules
  • Configure tax settings and standard tax logic
  • Adjust order flows (statuses, emails, basic automations via plugins)
  • Improve checkout friction (fields, messaging, validation where supported)
  • Custom payment processors or banking system engineering
  • Enterprise billing platforms
  • Highly bespoke checkout logic requiring custom code (→ Kit 16)
 Standard setup lives here; advanced conversion/payment logic or custom integrations may be reclassified to Kit 16.
KIT 07 SEO Maintenance & Fixes
SEO plugins Metadata Schema Sitemaps Indexing Internal links On-page fixes Technical hygiene
On-site SEO configuration, hygiene, and issue resolution inside WordPress.
  • Configure SEO plugins and defaults
  • Metadata optimisation (titles, descriptions, Open Graph basics)
  • Implement/adjust schema (via plugin or WP-native methods)
  • Fix indexing issues (robots, noindex flags, sitemap issues)
  • Improve internal linking and navigation pathways
  • Resolve common SEO errors (redirect chains, canonicals via plugin settings)
  • Image SEO basics (alt text guidance + implementation where provided)
  • Content/structure tidy-ups that support discoverability
  • Guaranteed rankings
  • Backlink campaigns or off-site SEO retainers
  • Paid ads management
 Implementation and hygiene only; outcomes depend on market, content quality, and competition.
KIT 08 Conversion Rate Optimisation (CRO)
CTA tuning Friction reduction UX flow Trust blocks Product pages Form optimisation A/B setup Heatmaps
Practical on-site conversion improvements (layout, messaging, friction reduction) within WordPress.
  • Improve CTA placement, hierarchy, and page flow
  • Refine layouts for clarity and reduced friction
  • Optimise forms for completion (field reduction, error messaging)
  • Improve product page structure (benefits, FAQs, trust elements)
  • Basic A/B test setup using compatible tools (where available)
  • Install/configure heatmap or session replay tools (where supported)
  • Checkout friction improvements via supported Woo/checkout tools
  • Copy/layout tweaks aligned to conversion goals
  • Guaranteed uplift or revenue outcomes
  • Enterprise experimentation platform build-out
  • Full marketing strategy documents
 CRO is iterative: changes are typically delivered in small batches, measured, then improved.
KIT 09 Forms & Lead Capture
Form builds Autoresponders Routing Spam guard Conditional Embeds Lead capture Tracking support
Build and optimise lead forms and capture mechanisms within WordPress.
  • Build forms (contact, quote, booking enquiry, surveys)
  • Configure notifications and autoresponders
  • Spam protection (reCAPTCHA/hCaptcha where supported)
  • Conditional fields and basic routing (plugin-supported)
  • Embed forms on landing pages and key site locations
  • Basic styling to match site design
  • Connect to simple lead lists or email tools (where supported)
  • Basic troubleshooting for form delivery issues
  • Custom form applications outside WordPress
  • Enterprise lead distribution system architecture
 Advanced routing, multi-tool automation, or API-based workflows may extend into Kit 14 or Kit 16.
KIT 10 Plugin Setup & Feature Enablement
Install/config Features Membership Popups Reviews FAQs Bookings Integrations
Install, configure, and enable plugin-driven features within the WordPress ecosystem.
  • Install and configure plugins (settings, roles, templates where applicable)
  • Enable features using plugin capabilities (popups, reviews, sliders, FAQs)
  • Membership/booking feature setup where supported by chosen tools
  • Connect features to existing pages/components
  • Troubleshoot plugin configuration issues
  • Basic UX styling alignment (where the plugin permits)
  • Basic training notes for using the feature (where useful)
  • Plugin updates and compatibility checks as part of feature work
  • Building entirely new software products
  • Defaulting to custom plugin development for standard needs (→ Kit 16 when needed)
  • Non-WordPress platform feature work
 If plugins can’t meet requirements and custom code is necessary, it may be reclassified to Kit 16.
KIT 11 Website Compliance & Privacy
Cookie banner Consent GDPR tools Policy links Consent mode Scripts control Placements Config
Implement compliance tooling and privacy placements (configuration, not legal advice/certification).
  • Install cookie banners
  • Configure consent management tools
  • Implement privacy policy placement and footer links
  • Configure GDPR/privacy plugins
  • Basic consent mode enablement (tool-supported)
  • Tag firing rules aligned to consent settings (where supported)
  • Basic script blocking settings within consent tools
  • UI placement tweaks for banner/modal to suit site layout
  • Draft legal documents
  • Provide formal legal advice
  • Certify regulatory compliance
 Tooling/configuration only; legal text and certification must be supplied by appropriate professionals.
KIT 12 Analytics & Tracking
GA4 GTM Meta Pixel Conversions Search Console Merchant Center Event fixes Tag health
Tracking setup and configuration across common analytics/ad platforms.
  • Configure GA4
  • Install and configure Tag Manager
  • Configure conversion tracking (standard events/goals)
  • Install Meta pixel
  • Connect Google Search Console
  • Configure Merchant Center (standard configuration)
  • Basic troubleshooting for missing tags/events (within reasonable scope)
  • Consent-aware tag behaviour setup (where supported)
  • Enterprise data science analysis
  • Custom analytics software engineering
  • Managing paid ad budgets/campaigns
 Advanced tracking logic, feeds, or deep Ads infrastructure may extend to Kit 16.
KIT 13 Marketing Pages & Campaign Support
Landing pages Promo sections Lead capture Campaign creatives Pixels UTMs Launch support Iterate
Build and deploy campaign pages/sections and support assets inside WordPress.
  • Build landing pages using existing design system/theme blocks
  • Deploy promotional sections (homepage takeovers, banners, announcements)
  • Connect lead capture forms and basic routing
  • Deploy campaign creatives (static assets)
  • Integrate campaign tracking pixels (implementation)
  • Basic UTM guidance and link hygiene
  • Campaign page QA (mobile, forms, tracking basics)
  • Post-launch tweaks to improve clarity and conversion
  • Full marketing strategy documents
  • Ongoing paid media management retainers
  • Managing ad spend and optimisation of campaigns
 Great for launch support and campaign rollouts; ongoing management and budgeting are out of scope.
KIT 14 Email & CRM Integration
CRM connect Email flows Segmentation Tagging Autoresponders Templates Webhooks Sync
Connect WordPress to CRM/email tools and configure automation flows (tool-supported).
  • Connect forms to CRM pipelines/lists
  • Configure email automation (welcome, nurture, transactional where supported)
  • Configure segmentation, tagging, and routing (tool-supported)
  • Set up basic templates and list hygiene settings
  • Integrate WordPress-compatible CRM systems
  • Webhook-style connections where supported by tools
  • Basic troubleshooting for sync issues (within reasonable scope)
  • Consent-aware subscription handling where supported
  • Building a custom CRM platform
  • Enterprise sales system architecture
  • Deliverability guarantees across all providers
 Complex multi-tool orchestration or custom middleware/API work may be reclassified to Kit 16.
KIT 15 AI Integrations and Smart Features
AI integration Chatbot setup Automation flows Prompt tuning Tool config Lead routing Knowledge base AI plugins
Deploy AI powered Chatbots & Management Tools using SKUNKWORK AI™
  • Install AI plugins
  • Configure AI chatbots (intents, routing, basic UI placement)
  • Deploy smart automation tools (tool-supported)
  • Integrate WordPress-compatible AI systems
  • Basic prompt and flow setup for common journeys
  • Connect chatbot capture to forms/CRM where supported
  • Basic knowledge-base wiring (using provided content and tool capabilities)
  • Ongoing configuration tweaks to improve accuracy and user experience
  • Training proprietary AI models (model engineering)
  • Building AI SaaS platforms
  • Non-WordPress AI application development
 Focus is integration and configuration of existing systems, not model engineering.
KIT 16 Custom Development & Edge-Case Tasks
Custom code Hooks/filters API integrations Advanced payments Conversion logic Woo custom WP DB scope Ads infra
Advanced WordPress-native development and integrations for edge-cases that exceed standard Kits.
  • Create custom hooks and filters
  • Build custom WordPress functions and lightweight bespoke features
  • Perform API integrations
  • Configure Google Ads infrastructure
  • Configure Google News
  • Configure Merchant Center fully
  • Build advanced conversion logic
  • Create advanced WooCommerce customisations
  • Build non-WordPress applications
  • Build enterprise SaaS platforms
  • Develop standalone software products
  • Engineer server infrastructure outside hosting agreement
  • Perform multi-year engineering projects
 Tech Team™ has expanded access and may execute multiple tasks concurrently. Still WordPress-native only.