Across the UK, SMEs are quietly swapping in-house hires and “one-man-band” freelancers for what you could call crowd-funded agencies – specialist teams funded by dozens of clients on subscription rather than by any single business. It’s essentially the same economic logic as crowdfunding: many small contributors collectively fund an asset (in this case, a high-calibre expert team) that would be too expensive to build alone.
Outsourcing and managed services are already mainstream. Recent UK data shows the IT outsourcing market is forecast to grow at around 9–10% annually through 2029, reaching tens of billions in value, driven largely by SMEs looking for specialist skills on demand rather than building full internal departments. 365Outsource.com+1 Multiple industry surveys report that over 60% of UK organisations plan to continue or increase outsourcing, with around one-third explicitly planning to spend more on external providers to gain expertise and efficiency. Confidence IT+3answer-4u.com+3Focus Group+3 Articles like “How outsourcing IT is giving SMEs more control” and “Why UK SMEs are outsourcing IT more than ever” describe the same pattern: outsourcing isn’t just a cost-cutting move; it’s a way to buy mature processes, security and reliability that small firms can’t easily build themselves. Focus Group+1
In a “crowd-funded agency” model, dozens of SMEs effectively share one managed service provider (MSP) or digital ops team through fixed monthly Plans. Research on UK Managed Service Providers defines MSPs as entities that provide ongoing, contracted-out services such as monitoring, maintenance, security and support for many clients at once – exactly the structure that allows costs and tooling to be amortised across a large client base. GOV.UK Instead of each SME buying its own monitoring tools, backup stack, security stack, hosting expertise, designers and developers, the MSP or subscription agency buys them once, industrialises the process, and sells access as a service. That’s why SMEs can access 24/7 monitoring, patching, security and support at a price point that would never cover a full internal team.
Quality is often higher, not lower, in this model. Providers specialising in a narrow slice of work (for example “IT support for SMEs” or “websites and GDPR-safe hosting for accountants”) build deep domain expertise because they solve the same category of problems for hundreds of clients. Guides like “Top 10 IT challenges facing UK SMEs in 2025” and “Why small businesses in the UK are outsourcing managed IT support services” make the same point: SMEs gain access to senior-level skills, hardened processes and better cyber security by plugging into a specialist provider instead of hoping a single in-house generalist can cover everything. eclarity.co.uk+1
From a finance and risk perspective, crowd-funded agencies are attractive because they turn capex and staffing risk into predictable opex. Rather than hiring full-time developers, designers and security staff (with salaries, pensions, NI and HR overhead), SMEs pay a fixed monthly fee that’s fully controllable and cancellable. That aligns neatly with general guidance on keeping business costs flexible, and is one reason “managed service” and “as-a-service” contracts now dominate areas like IT, cyber security and cloud. turn6search26turn6search10 In practice, small businesses are using this structure not just for IT, but also for marketing, payroll, HR and digital operations – any function where a specialist third party can deliver better outcomes for the same or lower total cost.
For UK accountants and brokers, there’s an additional compliance angle: contracted-out services are treated differently from hiring contractors under IR35. HMRC’s guidance on off-payroll working for clients explains that when an organisation buys “contracted out services” from a third-party supplier or outsourcing company, the off-payroll working rules generally apply to the supplier’s workers, not to the client. That makes subscription-style agencies and MSPs structurally cleaner from a risk standpoint than engaging individual freelancers through personal service companies for long-term, employee-like roles.
If you want to read more around this shift, useful starting points include HMRC’s page on off-payroll working for clients, Statista-summarised analyses of UK IT outsourcing growth referenced in the “State of IT outsourcing” article, and government-commissioned “Research on UK managed service providers.” Together they paint a clear picture: SMEs are moving towards shared, subscription-based providers because they scale better, cost less overall, deliver stronger security and compliance, and reduce HR and IR35 headaches compared with building everything in-house.