Client Profile: Fever-Tree
Fever-Tree, a premium mixer brand, is renowned for its high-quality mixers that perfectly complement fine spirits. As a market leader, Fever-Tree needed to ensure that its website provided an exceptional user experience on mobile devices, reflecting the brand’s premium quality and enhancing customer engagement.
Challenges Faced
High Development Costs
Fever-Tree’s goal was to overhaul their website to create a fully responsive design that would deliver a seamless experience across all devices. Developing such a high-quality mobile site required significant time and resources, which would typically involve extensive development hours and high costs.
Complex Development Requirements
The project involved:
- Design Overhaul: Adapting the site’s design for various mobile devices, ensuring that the visual appeal and functionality remained intact.
- Performance Optimization: Enhancing site performance on mobile devices, including optimizing load times and ensuring smooth user interactions.
- Cross-Device Compatibility: Ensuring compatibility across different screen sizes and operating systems.
Solution: SKUNKWORK’s Fixed-Fee Responsive Design Package
Fever-Tree partnered with SKUNKWORK for the development of their responsive website. We provided a comprehensive service under a fixed-fee arrangement of £9,900 + VAT. Our approach included the following key tasks:
| Task | Description |
|---|---|
| Responsive Design Overhaul | Complete redesign of Fever-Tree’s website to ensure a seamless experience across all mobile devices. |
| UI/UX Enhancements | Optimization of user interface and user experience specifically for mobile users to enhance navigation and usability. |
| Performance Optimization | Technical adjustments to improve load times and responsiveness on mobile devices. |
| Cross-Device Testing | Extensive testing across various mobile devices and browsers to ensure consistent performance and appearance. |
| Quality Assurance | Thorough QA process to identify and fix any issues prior to launch, ensuring a smooth user experience. |
| Post-Launch Support | Initial support to address any issues and make necessary adjustments after the site goes live. |
Benefits Realised
Cost Efficiency
The total cost of developing the responsive version of the website was £9,900 + VAT. In comparison, the estimated cost for a similar project involving 18 hours of work per day for 6 weeks at £95 per hour would have been substantially higher.
Cost Breakdown:
| Description | Details | Cost (£) |
|---|---|---|
| Estimated Hours Required | 18 hours/day × 7 days/week × 6 weeks | 756 hours |
| Hourly Rate | £95 per hour | |
| Total Cost (Estimated) | 756 hours × £95/hour | £71,820 |
| Fixed Fee Charged | £9,900 + VAT | |
| Estimated Savings | £71,820 – £9,900 | £61,920 |
| Savings Percentage | 86% |
Efficient and High-Quality Delivery
SKUNKWORK completed the responsive design overhaul in just 6 weeks, delivering a high-quality, fully optimized mobile site. The fixed-fee model ensured that Fever-Tree received excellent value for their investment without unexpected costs.
Enhanced User Experience
The new responsive design resulted in:
- Improved Mobile Engagement: Enhanced usability led to a 35% increase in mobile engagement.
- Reduced Bounce Rates: A 28% decrease in bounce rates from mobile users was observed, indicating a more effective and appealing mobile experience.
Conclusion
Partnering with SKUNKWORK enabled Fever-Tree to achieve a significant mobile site overhaul efficiently and cost-effectively. By opting for the fixed-fee development package, Fever-Tree saved over £60,000 compared to traditional development costs. The project’s successful execution not only enhanced Fever-Tree’s mobile presence but also delivered substantial cost savings, demonstrating the value of expert, streamlined responsive design solutions.
For top-tier mobile site development that maximizes value and minimizes costs, consider SKUNKWORK’s fixed-fee services.